This past decade, we’ve all seen the social media revolution. As the media we consume changes, so do the ways we market! With the rise of social media marketing come new media personalities and brands that earn trust and credibility with large audiences. These people are known as social media influencers.
An influencer is a person or organization with a large following that is able to sway the sentiments of their online audience towards a brand, idea, business, store, or product. The influencer phenomenon may be new, but it’s serious business: 74 percent of consumers rely on social media influencers to influence their purchasing decisions, according to a study by Ogilvy, Google, and TNS. One Instagram post from the right influencer can sometimes make the difference between a successful product launch and a middling one.
Instagram is a great social media platform to watch to understand how social media influencers build their brand. The photo-based, mobile-optimized network is an ideal setting for users to share slices of life on the go. Consequently, it’s become home to a number of widely followed lifestyle bloggers. If your brand sells products and services related to beauty, wellness, or luxury, you need to know who these people are.
Here at Studio Brand Collective, we contract social media influencers to assist us with marketing certain products and brands. To give our readers insight into social media influencers’ appeal, I’ve compiled a list of a few influencers that I think provide great examples of how to influence followers’ thinking. Some were chosen because of their following status, some because of who they influence for, and others because we want to be them when we grow up:
At first glance, I was captivated by her Insta name: @greeneyesgoldsoul. (I want a gold soul!) Then, the initial scroll was taken and I was sold. Courtney B. is a P.R. pro and the founder of the B Werd blog (the B is for Boss, Branding, and Business). The Houston-raised, 20-ish professional has a lot to say and a lot of looks to serve. Yes!
We’ll take a cup of coffee, a scoop of ice cream, and a plate of charisma! Jillian Goltzman is a lifestyle blogger, charity enthusiast, fashion blogger, journalist, and a social media manager. Follow her for your daily dose of charisma.
Carrie Colbert of www.wearwherewell.com is all about fashion, travel, and living well. She’s always looking fab in a fresh new place, and she always shares with her followers where to get her latest look.
Shasie is also the founder of Houston Fashion Bloggers and knows her way around a brand, having worked on campaigns for Garnier, Macy's, Kohl's, and Robbins Brothers, among others. Her posts incorporate product reviews and event coverage as well as travel and lifestyle topics. With her everygirl style, Shasie influences the influencers!
Spoiled Latina is exactly that and mucho more. Yvonne is a lifestyle and culture specialist. The spoiled one has many roles that define her as a top Houston influencer. She is a fashionista, lifestyle promoter, brand ambassador, culture specialist, and a hip-hop head. Not to mention, Spoiled Latina is a Deleon and Ciroc ambassador and truly believes the world is her concha. I agree!
At Studio Brand Collective, Karee Laing is the Boss! A rising social media influencer in her own right, Karee is a local branding guru, and her Insta feed is chock full of fun examples of how to present your ideas, products, services, and more to a curated audience. It’s also packed with free marketing tips and tricks!
While these top Houston Instagram influencers are ideal for brands and businesses that sell beauty, fashion, luxury, and travel, there are local social media influencers for every industry. If you’re looking for an influencer who can help give your product or service the cachet it needs, or if you simply need an agency to craft an informed, researched social media strategy for your business, give Studio Brand Collective a call today at 713.863.1141. We work with influencers every day!