There are a few things that everyone knows about marketing on the Internet. They know that their business needs a website, of course—otherwise, your business might as well not exist! A lot of companies also know that they should probably have some kind of social media account and possibly a blog or a newsletter. Nearly everyone is aware that these kinds of online content can help a business prove not only that it exists, but that it is a welcoming and knowledgeable provider or products and services.
What most people don’t know, of course, is how to make online marketing content like blogs, social media, and newsletters pay.
That’s where inbound marketing comes in. Inbound marketing isn’t about getting paid to write blogs, social media posts, or other bits of digital content. Inbound marketing is about creating blogs, social media posts, infographics, and other creative content that will help the customers that you need in order to succeed to finally find your offerings online and become more likely to purchase them.
That’s harder than it sounds, which is why so many businesses need professional inbound marketing assistance to compete. Studio Brand Collective has worked with many Houston businesses and entrepreneurs to devise detailed inbound marketing strategies designed to boost their online profile and passively attract new customers. The trick is creating content that is actually useful. By producing content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your brand.
Why is that important? Because it works! Old outbound marketing methods involved buying ads, buying email lists, and praying for leads. Inbound marketing is different. It focuses on creating quality content that pulls people toward your company and product by highlighting its benefits in a format they’re already comfortable with. By aligning the content you publish with your target consumers’ interests, your business naturally attract inbound traffic that you can then convert, close, and satisfy over time.
By publishing the right content in the right place at the right time, your marketing actually becomes relevant and helpful to your customers, rather than an annoyance. Could your business do a better job of creating content that pulls potential customers into a trusting, beneficial relationship with your products and services? If you’re hesitant to say yes, then give Studio Brand Collective a call. We work with Houston-area businesses to create dynamite inbound marketing campaigns that translate to growth in revenue and customer base.
Contact us today and we’ll conduct a free audit of your digital marketing materials so that we can discuss the next steps to become another inbound marketing success story!