Ok, so your business has a Facebook page. Great start! Got a plan on what to do with it? As your list of followers grows, what will you do with them? Are you attracting the attention of the right people? Is Twitter even worth it?
If you don’t know the answer, that’s ok. Studio Brand Collective works with organizations every day that don’t know much about social media marketing except that they need it. And they’re absolutely right about that: Social media marketing nets an average 92-percent return on investment for the businesses that utilize it properly. It takes a little know-how to accomplish that feat, however, which is why more and more organizations in the Houston area are turning their social media marketing over to SBC: so that they can focus on what they do best and we can focus on what we do best.
A blog post teaching you everything that our team knows about social media marketing might break the Internet, so we’ll skip that. Instead, here’s a look at where we’ll start once you sign a contract with us. These tricks are the foundation of every successful social media marketing campaign. They work for us, they work for our clients, and they’ll work for you, too. If you want to know more about how our social media managers create customized social strategies for each of our clients, contact us today to set up a free social media audit and consultation. Why? Well, because that’s step one:
1. We Audit Your Existing Social Media
In order to build a coherent strategy, our first step is always to take a good look at what we’re working with. We’ll examine all of your organization’s social media accounts and history to gauge what you’ve done right and what you’ve done wrong. To assess the current state of social media within your organization and shape your goals moving forward, we’ll make a list of all of your social media activities and the processes used to create and publish them. If you don’t have any social media accounts yet, don’t worry—the audit will just go a lot faster!
2. We Ask You Lots of Questions
It’s important to really nail your brand’s voice on social media, so we first need to get to know your brand. Because no one knows what your brand needs better than you do, we’ll have you fill out a short, comprehensive questionnaire that will answer a lot of our questions. But we’ll want to know plenty about the problems your organization solves for people, who your best customers are, what your best selling points are, and how you envision your organization 10 years from now. If you’re not sure of these answers, then we’ll arrive at them together.
3. We Study Current Social Media Trends
Social media moves fast—that’s part of its appeal to millions of users worldwide! That means that social media marketing trends evolve quickly. To stay effective, our team of social media managers studies trends as they happen and looks for ways to incorporate your brand into them. That way, you’ll always be ahead of the game—never left behind.
4. We Dive into Your Industry
It’s not enough to be familiar with our clients’ brands and the current trends on social media. We need to know what’s happening in your industry on social media so that we can craft a strategy that will make your brand stand out from the pack. That means examining the social media campaigns of your competitors, certainly, but it also means paying attention to your followers and potential customers. How do they expect to engage with brands in your industry on social media? What problems are they experiencing? What do they really think about your products or services? These insights help us determine the proper path forward.
5. We Analyze the Competition
When it comes to social media, the hard truth is that you’re not just competing against others in your industry for users’ attention. You’re competing against the ENTIRE INTERNET. To pinpoint what we’re up against, SBC will identify brands similar to yours that are experiencing successful engagement on social media and take note of what’s working. What’s more, we’ll report on what your target audience is following on social media and collect insights on what drives their behavior. That will come in handy when we’re crafting your social media strategy!
6. We Stick with What Works
One of the most important tricks of the trade in social media marketing on Facebook, Twitter, LinkedIn, Instagram, Snapchat, and other platforms is picking out which posts are most effective and repeating them. If that sounds simple, it’s because it is—yet so many brands fail to examine their own social media metrics in order to measure what their target audience responds to best. Social media provides its own focus group for everything your post! We’ll teach you how to capitalize on that instant feedback from users.
Are you ready to get started? We are! Call Studio Brand Collective today at (713) 863-1141 or click here to request a project online!