Branding yourself is more important than ever in the world of LinkedIn profiles, piles of resumes and a growing marketing industry. Here are our tips for achieving success in marketing:
Brand yourself: In the modern world of networking - whether it’s social, business or personal - understanding your image and perfecting your brand is an essential part of marketing.
Know your story: Everyone has a different background and their story is what makes them unique. Before you create your brand, find your story. Whether it’s your past triumphs, present accomplishments or future endeavors, make it signature to you. Your story is going to be the source of your mission statement and ultimately your brand. Find your self!
Build your social media presence: Social media is a free resource that will help market your business online. Twitter, Facebook, Pinterest - to name a few - are the most popular and each site can tend to your marketing needs in different ways. It’s up to you to find the one that best fits your brand.
Be professional in every aspect of your life: You are a walking, talking representative of the idea you are selling. Make yourself marketable! You can never be over-dressed or over-prepared.
Do your research: Research businesses similar to yours; those you aspire to be like. Prepare yourself for anything and everything. Gain knowledge in every aspect of your business and your industry and you will never have to second-guess yourself.
If you are looking to start a business, sell a product or simply build your professional resume, first: find yourself. Find what you stand for and you will soon find your brand!