Choosing to rebrand your business is an important decision to make. It's time consuming and can when not executed correctly can be harmful to your business. How do you know when it's time to rebrand? Consider the following:
1. If you're losing market share to the competition, chances are your brand strategies aren't effective.
2. If your brand isn't distinguishable from other brands in the market, then it's time to revamp your brand.
3. If your logo can be likened to any cartoon illustration, it's time to rebrand.
There are other signs, but these are the main ones. Be sure to take a full internal and external audit before you decide anything. You may only have to change a few things instead of going through a full rebrand, risking the chance of putting certain clients off.