Being prepared for a client proposal meeting for us means ensuring we do extensive research on the company. Here are the key principles to follow:
1)Understanding your potential client’s customers is the first phase of developing a brand awareness strategy. This includes understanding why customers choose one brand over another. Not only will this help shape your pitch, but it will also show you’re willing to go the extra mile.
2) Once you’ve gathered all your ideas, try asking a focus group of potential customers. This gives you more feedback to make your pitch even better.
3) By understanding all aspects of your potential client, not only are you staying ahead of your competition, but you’ll probably land your client! Because let's face it, it's really important to truly understand your client so you can better understand their brand and business.