COMPANY: Lincoln Tax Center

SERVICES: Brand Consulting, Brand Positioning and Placement, Website Design and Development, Brand Materials.

OVERVIEWLincoln approached SBC to create a brand that would be able to standout among the big box competitors plus also be able to carry the business well past tax season. Their services would evolve to provide small businesses with accounting, bookkeeping and financial services.We know we had to create something that was memorable and with the name Lincoln Tax Center, we cleverly coined the slogan "The Penny Promise".