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“What is brand development?” That’s a question we get often here at Studio Brand Collective’s Houston headquarters. A lot of small to medium-sized business administrators and entrepreneurs know that brand development is probably important to growing their revenues. The...

Doing a competitor analysis is an integral part of our branding strategy. It’s good to know what businesses are in the same industry as our clients, what they are doing, and how we can differentiate. So when it comes to competitors, how do we define competitors? 

 

Locat...

 

When it comes to partnerships and collaborations, Target dominates the market. In the past, they have partnered with notable designers such as Missoni, Woolrich, and Nate Berkus. This year, they’ve collaborated with TOMS Shoes, and created a campaign called “One for O...

 

Crafting brands is what we love to do, so what happens when we get a client who doesn't give any direction or information for the brand-to-be? We have a set process where we ask many in depth questions to maiximize the information we get from clients. The better the a...

 

The normal everyday person probably doesn't think about posting to social media platforms beyond a "I have this thought I'm going to share it with everyone I know." At SBC we know A LOT more goes into social media posting than the hope that people will like or shar...

 

Working in a business where deadlines are constantly approaching and changing in the blink of an eye, it’s important to find a way to stay organized. With numerous clients it can be easy to let some of the little details slip through the cracks. Studio Brand Collec...

Becoming the digital marketing intern here at Studio Brand Collective has been a whirlwind. From my very first day, all the way until now I have never stopped learning. Being able to have an understanding for the branding industry and keep up with everything that is go...

 

First thing our social media coordinators do in the morning, like many people do, is check their email! Sometimes our clients will email news to us over night they would like to be featured on their pages. If not, our social media associates continue with the schedule...

 

Working with creative, unique, opinionated, successful businesses owners, designers, writers, men and women is the highlight of our jobs.  Everyday our team members are able to hear the thoughts of fellow colleagues and clients, which echo brilliance and resonate crea...

 

Being prepared for a client proposal meeting for us means ensuring we do extensive research on the company. Here are the key principles to follow:

 

1)Understanding your potential client’s customers is the first phase of developing a brand awareness strategy. This inclu...

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