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As a Houston-based digital marketing agency, it should be no surprise that we have done our fair share of business-to-business campaigns (B2B). One thing that all successful B2B digital marketing campaigns have in common is that they have a strategy.

It is all-too-commo...

Tis’ the season to kick your digital marketing game up a notch. That’s how that carol goes, right?

The holidays can be a special time filled with visiting loved ones, giving back, and enjoying delicious food. The festive season can also be very loud. While some companie...

“What is brand development?” That’s a question we get often here at Studio Brand Collective’s Houston headquarters. A lot of small to medium-sized business administrators and entrepreneurs know that brand development is probably important to growing their revenues. The...

User experience can be a tricky thing to figure out sometimes mostly due to how many things that it encompasses. Below I have listed 4 things that will help when starting down the road to designing a good user experience.

1. What problem are you solving?

User Experience...

Branding marketing or brand development for your business involves projecting a strong, consistent image throughout every aspect of your marketing efforts, from traditional to online mediums. A consistent brand will maximize your brand presence, enabling potential cust...

5 Ways to Develop a Strong Company Culture

You have established your business and are maintaining momentum and retaining your staff, what else do you need to prioritize? Developing a strong company culture. When establishing a business you also establish your company va...

Whether you call it inbound marketing, social media marketing or content marketing, we're broadly referring to the same thing; at least that's how we see it. We believe that inbound marketing starts with considered, quality content, well published and promoted that, in...

During the Sugar Bowl, an interesting commercial from the infamous Allstate “Mayhem” man came on. Causing mayhem as usual, we watched him break into a couple’s house. The couple posted on social media that they where out of town for the game. At the end of the commerc...

Wow. Who can believe 2015 is almost here? Even if you're not ready, it's time to get your game plan finalized! Where are you headed for this new year? Was 2014 a productive year? These are some questions that you should be asking yourself, especially if you are a busne...

 

Many see Snapchat as a fast and entertaining way to interact with friends and family from their mobile device. They can send goofy photos and videos, give their followers a good laugh and let the photo evidence disappear in mere seconds. What many people don’t realize...

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