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On January 11, 2018, Mark Zuckerberg made a Facebook post declaring a major change to the way that Facebook is being built. "The research shows that when we use social media to connect with people we care about, it can be good for our well-being,” he said. “We can feel...

There are myriad ways to reach out to customers online and expand your reach, but a question we hear again and again at SBC comes down between two of them. Which is better, Facebook Advertising or PPC?

Each platform offers its own unique advantages, and we have many gre...

It’s no surprise anymore that hashtags are dominating all social media platforms, brand awareness products, and presidential campaigns.

Companies are constantly being advised that they should have a social presence. While most companies seem to have a Facebook page they miss out on the importance of Twitter and all the magical things this social platform can do. According to Sprout Social, there are 1....

What's the difference between social platforms? Despite Instagram and Facebook being linked platforms, their algorithms differ. Learn more.

A common theory in today’s social media world is to just spend money and everything solves itself. Facebook operates by a different standard.

“Content is king.” That’s been the No. 1 marketing mantra since the dawn of the Internet, and for good reason: Great content is what attracts visitors to your website. The only problem is, plenty of content marketers have poured hours into generating creative, insightf...

Dear Bloggers,

You have just cranked out a 400 word piece, featured some cool GIFs, made a unique list, and appear to have a hip blog. I'm here to tell you that your blog isn't hip just yet! Blogging without social media is sort of like eating french fries without ketch...

Social media was never going to be the same again after the emergence of Facebook in 2004. The platform started small behind the likes of Myspace and Xanga. Little did we know that this hybrid platform for only college students would become one of the most innovative w...

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February 13, 2018