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It’s that time again! Time to write the next company newsletter, and you find yourself struggling to figure out what to write about. You may be wondering, “Didn’t I write about this last time?” or “Haven’t they heard this before?” No worries. Below are five killer idea...

Congrats! You have new subscribers in your email contact list. So, what’s next? Now that they have trusted you with their email address and have signed up to receive more information, you want to deliver relatable, timely, and resourceful information in a well-designed...

Do you remember your elementary school science classes? If they were anything like mine, you probably did an experiment something like this one: Plant identical seeds in three different pots. Place one in a dark space and water it daily; place one in the sun and don’t...

Landing pages are standalone webpages distinct from your main website that have been designed for a single focused objective—typically collecting digital leads. They’re a critical part of several different kinds of digital marketing campaigns, including pay-per-click (...

You’ve spent hours crafting the perfect marketing email. You have a call-to-action, eye-catching visuals, and enticing content—but your target market doesn’t know that. Your email is one of dozens, maybe even hundreds, that a reader receives each day. A successful emai...

Developing a targeted, marketing contact email list of potential customers takes time. It’s an ongoing process. In the beginning, when a business is looking at their nearly empty list and thinking about how long it will take to build up, and how many inbound campaigns...

There are a few things that everyone knows about marketing on the Internet. They know that their business needs a website, of course—otherwise, your business might as well not exist! A lot of companies also know that they should probably have some kind of social media...

Email newsletters and promotions are one of the most effective ways to connect to customers—your marketing initiatives go straight to their inbox.

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February 13, 2018