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From the elaborate, extravagant techniques of the Victorian Era to today's modern simplistic approach, advertising has evolved from decade to decade. There are various techniques that were developed that have withstood the sands of time and some that became outdated; b...

You probably know a thing or two about public relations, but do you know the history of this profession? This practice has shaped the world for thousands of years from 50 B.C. with Julius Caesar to 1776 when Thomas Paine published a pamphlet that helped fuel the Americ...

From California to Florida, from the quiet one to the loud one- we have a lot of diversity in our workplace. Housing all sorts of cultures and personalities can be crazy at times, but combining teamwork, respect and the right type of music, we think that we've created...

In the office, we use music as way of relaxation that helps the imagination flow. It evokes emotions and allows us to immerse ourselves into deep thought, which helps us write more creatively. With the influence of music, the flow of creativity is allowed to blossom,...

 

Being an account manager is not all talk and strategy. There’s no such thing as a “typical day” because it varies depending on client meetings and last-minute deliverables. But if I had to break it down, here’s rough look into a day in the life of an account manage...

Do you need creative inspiration because you’re in a rut? It happens to all of us, but here are few tips that might fulfill your creative block:

 

Nature

Drive to a park or beach and walk the trail. Visit zoos, planetariums, nature centers. Read books and watch films abou...

Last Thursday, a few of our team members went to The Printing Museum for the “Young Professional’s Mixer.” They walked around, made prints of the Gutenberg bible, and learned about the printing machines and linotype with in-house artist, Charles Criner. It was a great...

During the Sugar Bowl, an interesting commercial from the infamous Allstate “Mayhem” man came on. Causing mayhem as usual, we watched him break into a couple’s house. The couple posted on social media that they where out of town for the game. At the end of the commerc...

Color theory is a central and often overlooked area of design. On a simple level, the colors on the warm side of the spectrum- such as red and yellow- are bold, uplifting and energetic. The color spectrum's cooler counterparters -blue and green- exude calmness and feel...

Typography can say a lot about your brand. Often, it's your brand's first impression on a customer. Whether your name is displayed on a billboard, business card or website, it's communicating something about your brand. The very first visual impression prompts a consum...

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February 13, 2018