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All a healthcare or wellness entrepreneur in Houston has to do to understand how lucrative a little positive press can be is to consider the mountains of cash raked in by Dr. Oz last year. You don’t have to be a media star to benefit from a little coverage, of course....

Do you remember your elementary school science classes? If they were anything like mine, you probably did an experiment something like this one: Plant identical seeds in three different pots. Place one in a dark space and water it daily; place one in the sun and don’t...

You’ve spent hours crafting the perfect marketing email. You have a call-to-action, eye-catching visuals, and enticing content—but your target market doesn’t know that. Your email is one of dozens, maybe even hundreds, that a reader receives each day. A successful emai...

According to the National Retail Federation, they projected that $18.6 billion will be spent this Valentine’s Day season. Taking into amount of advertising and marketing that is revolved around Valentine’s Day, the $18.6 billion sounds about right. The special day is r...

During the Sugar Bowl, an interesting commercial from the infamous Allstate “Mayhem” man came on. Causing mayhem as usual, we watched him break into a couple’s house. The couple posted on social media that they where out of town for the game. At the end of the commerc...

Even though the holidays are over, we still like to look back at holiday campaigns. Coca-Cola is a brand that implements tradition with a contemporary twist. The “Holidays are Coming” TV commercial for Coca-Cola came back and is better than ever. The campaign features...

 

When it comes to partnerships and collaborations, Target dominates the market. In the past, they have partnered with notable designers such as Missoni, Woolrich, and Nate Berkus. This year, they’ve collaborated with TOMS Shoes, and created a campaign called “One for O...

 

Sometimes building too much hype about a new and innovative product launch back backfire. When marketing the release of a product that is cutting edge, make sure the general public understands it because excitement can fade, and if the market can't make sense of your...

 

The normal everyday person probably doesn't think about posting to social media platforms beyond a "I have this thought I'm going to share it with everyone I know." At SBC we know A LOT more goes into social media posting than the hope that people will like or shar...

 

One of our favorite campaigns this summer is Coca-Cola’s “Share a Coke”. The massive success this operation has achieved is due to Coca-Cola’s strategy of mass marketing, personalization, and cross marketing. Their campaign not only allows consumers to feel unique,...

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