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Sometimes building too much hype about a new and innovative product launch back backfire. When marketing the release of a product that is cutting edge, make sure the general public understands it because excitement can fade, and if the market can't make sense of your...


One of our favorite campaigns this summer is Coca-Cola’s “Share a Coke”. The massive success this operation has achieved is due to Coca-Cola’s strategy of mass marketing, personalization, and cross marketing. Their campaign not only allows consumers to feel unique,...

A Short Message Service (SMS) or text messages is a highly cost efficient way of spreading the word quickly about your brand’s products and services through an SMS message sent from your PC to your consumer’s cellphone.


Take a look at this infographic on how powerful S...

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February 13, 2018

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