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“What is brand development?” That’s a question we get often here at Studio Brand Collective’s Houston headquarters. A lot of small to medium-sized business administrators and entrepreneurs know that brand development is probably important to growing their revenues. The...

Thinking about rebranding? As one of Houston’s best marketing and branding agencies, Studio Brand Collective helps Texas organizations and entrepreneurs rebrand their businesses, products, and services every day. Sometimes, we’re hired to clean up the mess made by a pr...

5 Ways to Develop a Strong Company Culture

You have established your business and are maintaining momentum and retaining your staff, what else do you need to prioritize? Developing a strong company culture. When establishing a business you also establish your company va...

 

Branding yourself is more important than ever in the world of LinkedIn profiles, piles of resumes and a growing marketing industry. Here are our tips for achieving success in marketing: 

  • Brand yourself: In the modern world of networking - whether it’s social, busin...

 

 

Recentely, we received a project request from a great organization that’s ready to rebrand their company. Quite frankly, they believed the best way to re-create the company would be to truly tell their story – express to their audience the characteristics, values and...

Even though the holidays are over, we still like to look back at holiday campaigns. Coca-Cola is a brand that implements tradition with a contemporary twist. The “Holidays are Coming” TV commercial for Coca-Cola came back and is better than ever. The campaign features...

Doing a competitor analysis is an integral part of our branding strategy. It’s good to know what businesses are in the same industry as our clients, what they are doing, and how we can differentiate. So when it comes to competitors, how do we define competitors? 

 

Locat...

 

Crafting brands is what we love to do, so what happens when we get a client who doesn't give any direction or information for the brand-to-be? We have a set process where we ask many in depth questions to maiximize the information we get from clients. The better the a...

Typography can say a lot about your brand. Often, it's your brand's first impression on a customer. Whether your name is displayed on a billboard, business card or website, it's communicating something about your brand. The very first visual impression prompts a consum...

Becoming the digital marketing intern here at Studio Brand Collective has been a whirlwind. From my very first day, all the way until now I have never stopped learning. Being able to have an understanding for the branding industry and keep up with everything that is go...

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