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Even though the holidays are over, we still like to look back at holiday campaigns. Coca-Cola is a brand that implements tradition with a contemporary twist. The “Holidays are Coming” TV commercial for Coca-Cola came back and is better than ever. The campaign features...

 

When it comes to partnerships and collaborations, Target dominates the market. In the past, they have partnered with notable designers such as Missoni, Woolrich, and Nate Berkus. This year, they’ve collaborated with TOMS Shoes, and created a campaign called “One for O...

Pairing fonts can be a challenge and become very stressful. Selecting two or more fonts that work well is one thing - selecting two or more fonts that work together to achieve your typographic aims may cause you a headache. Here are a few tips that can help to alleviat...

Design is a huge part of SBC’s branding process. We are constantly looking at industry trends, and we try to match them based on our client’s needs. Let’s take a look at five design trends of 2014.

 

  • Flat Design Elements. From the release of iOS7, applications and we...

 

The Super Bowl that's coming to the Bay Area in February 2016 will not be labeled as "The Big L," afer all. The NFL on Wednesday revealed its official logo for the Super Bowl to be held at Levi's Stadium in Santa Clara. And for one year, the NFL has decided to do a...

 

Crafting brands is what we love to do, so what happens when we get a client who doesn't give any direction or information for the brand-to-be? We have a set process where we ask many in depth questions to maiximize the information we get from clients. The better the a...

Typography can say a lot about your brand. Often, it's your brand's first impression on a customer. Whether your name is displayed on a billboard, business card or website, it's communicating something about your brand. The very first visual impression prompts a consum...

 

The normal everyday person probably doesn't think about posting to social media platforms beyond a "I have this thought I'm going to share it with everyone I know." At SBC we know A LOT more goes into social media posting than the hope that people will like or shar...

 

We've had our hands full these past few weeks signing new clients, working on social and brand strategies, implementing campaigns as well as designing websites for many of our clients. Things can get hard to handle sometimes, but throw in having a client in another ci...

 

Always having access to the Internet has revolutionized the way businesses can communicate with their customers.  This revolution is otherwise known as social media. However, just creating social platforms for your business is no longer enough.  What good is a comm...

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February 13, 2018