Please reload

There are myriad ways to reach out to customers online and expand your reach, but a question we hear again and again at SBC comes down between two of them. Which is better, Facebook Advertising or PPC?

Each platform offers its own unique advantages, and we have many gre...

From the elaborate, extravagant techniques of the Victorian Era to today's modern simplistic approach, advertising has evolved from decade to decade. There are various techniques that were developed that have withstood the sands of time and some that became outdated; b...

According to the National Retail Federation, they projected that $18.6 billion will be spent this Valentine’s Day season. Taking into amount of advertising and marketing that is revolved around Valentine’s Day, the $18.6 billion sounds about right. The special day is r...

 

Being an account manager is not all talk and strategy. There’s no such thing as a “typical day” because it varies depending on client meetings and last-minute deliverables. But if I had to break it down, here’s rough look into a day in the life of an account manage...

In preparation for Super Bowl 2015, we're throwing it back to 2014. Last year's Super Bowl blowout left the audience clamoring for entertainment, and last year they did not disappointment. Here are our Top 3 commercials from the 2014 Super Bowl:

 

1. Radio Shack: We...

During the Sugar Bowl, an interesting commercial from the infamous Allstate “Mayhem” man came on. Causing mayhem as usual, we watched him break into a couple’s house. The couple posted on social media that they where out of town for the game. At the end of the commerc...

Even though the holidays are over, we still like to look back at holiday campaigns. Coca-Cola is a brand that implements tradition with a contemporary twist. The “Holidays are Coming” TV commercial for Coca-Cola came back and is better than ever. The campaign features...

 

When it comes to partnerships and collaborations, Target dominates the market. In the past, they have partnered with notable designers such as Missoni, Woolrich, and Nate Berkus. This year, they’ve collaborated with TOMS Shoes, and created a campaign called “One for O...

 

 

Advertising 101 always stress one thing; when in doubt or lacking your creative “Ah Ha Moment,” use the classic advertising formula of babies & animals. Chances are that most commercials that make us say “oh and ah” have our furry (or sometimes non furry) friend...

Becoming the digital marketing intern here at Studio Brand Collective has been a whirlwind. From my very first day, all the way until now I have never stopped learning. Being able to have an understanding for the branding industry and keep up with everything that is go...

Please reload