Pairing fonts can be a challenge and become very stressful. Selecting two or more fonts that work well is one thing - selecting two or more fonts that work together to achieve your typographic aims may cause you a headache. Here are a few tips that can help to alleviate the headaches. Using a serif font? Combing it with a sans-serif font usually does the trick. Using a sans-serif font? Combining it with a serif font works as well. Combing two similar fonts is never a good ide

Typography can say a lot about your brand. Often, it's your brand's first impression on a customer. Whether your name is displayed on a billboard, business card or website, it's communicating something about your brand. The very first visual impression prompts a consumer to form an idea of what your brand is all about. They immediately conduct a superficil evaluation of who you are and what you do. Choosing the appropriate typography to incorporate into your advertising mater