You’ve spent hours crafting the perfect marketing email. You have a call-to-action, eye-catching visuals, and enticing content—but your target market doesn’t know that. Your email is one of dozens, maybe even hundreds, that a reader receives each day. A successful email marketing campaign starts with a subject line that captures the attention of your reader and convinces them to open your email. Creating powerful subject lines isn’t as simple as stating what waits inside your