Google introduced several new features in Adwords Editor 11.5 including the ability to update your standard text ads to the new expanded text format. I use Adwords Editor like most inbound marketers, mostly for bulk editing my ad campaigns. So, I spent all last week, updating our clients’ ads to the new expanded text format. Before I share my top 5 tips regarding the updating process, here’s a quick recap of what's new about these expanded ads: What Are Expanded Text Ads? Acc