Every marketing agency hears it every day from clients: How can my business rank on the first page of Google results? How can we achieve the online presence that we need to succeed? It’s a simple question with a complicated answer. Search engines such as Google rank websites using an opaque, ever-shifting algorithm that orders search results according to organic traffic, keywords, content freshness, metadata, and many other factors. There is no secret formula for achieving fi

Web page titles, known as title tags, constitute an important SEO practice to climb in the Google search rankings. Title tags are presented in search engines as a clickable headline, providing an important description of a Web page’s content for social sharing and SEO purposes. With the importance that page titles hold for search engine optimization and user experience while conducting a Google search, knowing a few optimization recommendations can help you write title tags e