Ever wonder why the media never seems to pick up on all of the great work your organization is doing? It’s probably because no one bothered to tell them. Contrary to popular belief, press outlets do not employ detectives or mind-readers. The people who cover business on television, in print, and on the Web typically rely on tips, press releases, and proposals from the people actually MAKING the news when deciding what to cover. If you aren’t getting the coverage you think you