Most people have been there. We start to feel a slight pain, itch, or something as simple as a cough, and the first thing we do is head straight to Google so that we can search for the symptoms that we feel. After about 30 minutes of investigating and trying to self-diagnose, it turns out we have an incurable disease and will end up dying in a matter of seconds. Of course, we are not really, dying but with so much information only a few keystrokes away, finding out what is wr

Google introduced several new features in Adwords Editor 11.5 including the ability to update your standard text ads to the new expanded text format. I use Adwords Editor like most inbound marketers, mostly for bulk editing my ad campaigns. So, I spent all last week, updating our clients’ ads to the new expanded text format. Before I share my top 5 tips regarding the updating process, here’s a quick recap of what's new about these expanded ads: What Are Expanded Text Ads? Acc