A company’s website is one of its greatest marketing assets. Not only does it establish the credibility of your business, it is often the truest representation of your brand. It speaks to who you are, what you do, and distinguishes you from others in your field. It’s also where most, if not all, of your other marketing tools point. In short, exceptional company website development is a must no matter your industry. And more importantly, your site should be both functional

Companies are constantly being advised that they should have a social presence. While most companies seem to have a Facebook page they miss out on the importance of Twitter and all the magical things this social platform can do. According to Sprout Social, there are 1.49 billion monthly active users on Facebook while Twitter has an estimated 316 million monthly users. Twitter does trail in users, but makes up for it in different ways. 49 percent of monthly users on Twitter fo

Learn how to post Twitter images that resonate with your audience!

If you are looking to line up job interviews, having a successful and competitive design portfolio is a must. With these guidelines you can finally start to get things moving and be well on your way to confidently landing that next big design gig. 1. Quality Over Quantity When starting to prepare your portfolio you may feel the urge to throw together every project you can fit into a portfolio case. Remember, this is not the time for an autobiography of your design career. It

Branding marketing or brand development for your business involves projecting a strong, consistent image throughout every aspect of your marketing efforts, from traditional to online mediums. A consistent brand will maximize your brand presence, enabling potential customers to fully understand the value you provide them. This is all done by projecting what makes you… You! Projecting your business’ unique personality, the message of what your business and values are about is c

Even if you’re not a soccer fan, you’ve likely heard a lot about FIFA recently. The international soccer federation responsible for the highly lucrative World Cup has been under heavy fire in the news following the arrest of several top FIFA officials in Switzerland on corruption charges in May. This follows long-standing rumors of bribery, extortion and general dishonesty. While in of itself this type of scandal is a definite hit to the FIFA brand, the soccer magnate has als

Branding yourself is more important than ever in the world of LinkedIn profiles, piles of resumes and a growing marketing industry. Here are our tips for achieving success in marketing: Brand yourself: In the modern world of networking - whether it’s social, business or personal - understanding your image and perfecting your brand is an essential part of marketing. Know your story: Everyone has a different background and their story is what makes them unique. Before you creat

During the Sugar Bowl, an interesting commercial from the infamous Allstate “Mayhem” man came on. Causing mayhem as usual, we watched him break into a couple’s house. The couple posted on social media that they where out of town for the game. At the end of the commercial he announced that he was selling everything in the house online at Mayhemsale.com. That’s when the mayhem started. Everyone’s attention was taken away from the game and instead everyone was focused on trying

With 2015 around the corner, it’s time to refresh the reading list. From business to leadership to biographies to storytelling, at Studio Brand Collective- we like to be well read. Here’s our list for 2015 (so far): Steve Jobs by Walter Isaacson. A classic book for nonfiction lovers and marketing experts alike. #GIRLBOSS by Sophia Amoruso. Sophia is the CEO of infamous e-commerce retail site, NastyGal, and inspiring Gen Y ladies to be a “girlboss.” Linchpin: Are You Indispens

When it comes to partnerships and collaborations, Target dominates the market. In the past, they have partnered with notable designers such as Missoni, Woolrich, and Nate Berkus. This year, they’ve collaborated with TOMS Shoes, and created a campaign called “One for One, For All.” Not only have they reached out to influencers in the traditional media sphere such as Ellen DeGeneres, they’ve covered the nontraditional media on YouTube as well. Target’s strategy has gone in the