Social media has introduced a new asset to add to your marketing tool belt—live streaming! The phrase “anytime, anywhere” is truer than ever now with live streaming, which brings accessibility to the forefront of a business’s success. Yet, live streaming is one of the most underutilized tools—why? Part of the reason is that many businesses are unsure how it would be used within their marketing funnel, while others just don’t think it would be a good fit. That’s why we’re here