There are two questions that we typically get from our marketing and branding clients here at Studio Brand Collective when we recommend that they begin a Google AdWords campaign. The first is, “What’s that?” The second is, “How much does it cost?” The first question is easy to answer. Google AdWords is the most far-reaching, widely used pay-per-click advertising service on the Net. That’s due almost entirely to the fact that the Google search engine is popular enough to gener