Do you remember your elementary school science classes? If they were anything like mine, you probably did an experiment something like this one: Plant identical seeds in three different pots. Place one in a dark space and water it daily; place one in the sun and don’t water it; and place another in the sun and water it daily. Then, watch the different results achieved as the weeks go by. We didn’t know it back then, but we were learning the fundamentals of A/B testing. A/B te

Landing pages are standalone webpages distinct from your main website that have been designed for a single focused objective—typically collecting digital leads. They’re a critical part of several different kinds of digital marketing campaigns, including pay-per-click (PPC) advertising, social media advertising, and more. One of the most common digital campaigns that often requires a landing page is email marketing. Emails and landing pages work hand-in-hand to streamline a sp