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How and Why to A/B Test Your Digital Marketing Campaigns
Do you remember your elementary school science classes? If they were anything like mine, you probably did an experiment something like this one: Plant identical seeds in three different pots. Place one in a dark space and water it daily; place one in the sun and don’t water it; and place another in the sun and water it daily. Then, watch the different results achieved as the weeks go by. We didn’t know it back then, but we were learning the fundamentals of A/B testing. A/B te