All a healthcare or wellness entrepreneur in Houston has to do to understand how lucrative a little positive press can be is to consider the mountains of cash raked in by Dr. Oz last year. You don’t have to be a media star to benefit from a little coverage, of course. Media exposure can put a new medical practice, gym, or consulting business on the map, generating leads and driving brand awareness. That’s good business, but most of you reading this probably already know that.