Has this ever happened to you? You’re browsing a website looking for a new kitchen gadget or a new pair of shoes, then you leave without buying. But the website’s ads seemed to follow you everywhere you went online for days? It happens to most of us at one time or another, and it’s no coincidence: it’s retargeting. Retargeting, also known as remarketing, is a form of online advertising designed to keep your brand in front of visitors after they leave your website. It works li