By now, you’ve heard that consistent blogging is key to the success of your marketing efforts. Blogging provides ample SEO benefits, educational information for potential and current customers, and topics to promote on social media. Well, if blogging is so important, why do so many businesses fail to do it? There’s a long list of possible excuses, and the most common one we hear is, “Where do I even begin?” Staring at a blank page is daunting even for experienced writers—but

By any measure, Pokémon Go has been an unprecedented global phenomenon. The gaming application, which is available as a free download, recently surpassed Twitter in daily users on its way to becoming the biggest mobile app release in history. Citibank analysts predict that the game’s developer, Niantic, will earn $750 million in revenue this year from its digital creation. Perhaps most impressively, it has become perhaps the only video game in history to get users young and o

If you spend any time around online content creators (and we have!), you’re bound to hear it sooner or later: “Content is king.” It’s the marketing maxim that has launched 1,000 blogs, newsletters, and Twitter streams, and it’s been repeated enough to become accepted as a solid-gold fact by an entire generation of businesspeople online. But what is it that makes content so important? After all, content is just words. Shouldn’t amazing, groundbreaking products be king, instead

Whether you call it inbound marketing, social media marketing or content marketing, we're broadly referring to the same thing; at least that's how we see it. We believe that inbound marketing starts with considered, quality content, well published and promoted that, in turn, drives the inbound benefit through sharing and search. The 'free bonus' is that you're link-building and gaining social signals for search engine optimisation as well creating great content - something so